Hampstead Heath Cafe Row: City of London Responds! (2026)

A storm is brewing in Hampstead Heath! The City of London Corporation is facing a fierce backlash regarding its decision to award a new operator for several beloved cafes in the area. But what's really happening, and why is everyone so up in arms? Let's dive in.

This controversy stems from the Corporation's choice to replace the current operators of four cafes in Hampstead Heath and Queen's Park with a new company, Daisy Green. This decision has sparked outrage, with over 15,000 people signing a petition to keep the existing operators.

The Corporation, however, is standing firm. They assert that the retendering process was necessary to ensure a 'high-quality visitor experience' and to allow for future investment in the cafes. They also state that the previous operators were trading under 'unsustainable' tenancies. But here's where it gets controversial...

A campaign, backed by celebrities like Benedict Cumberbatch and James McAvoy, has thrown its weight behind the existing operators. They're clearly not happy with the change. On December 19th, the Corporation announced Daisy Green would take over cafes at Golders Hill Park, Parliament Hill, Queen's Park, and Parliament Hill Lido. A separate decision is pending for a fifth cafe at Highgate Wood.

Doug Crawford, from the Real Cafes Campaign, is raising some serious questions about Daisy Green's suitability. He wonders why a company with seemingly no experience in managing community-focused cafes, and whose expertise lies in 'high-end, expensive brunches,' was chosen. This is a key point of contention.

Gregory Jones, the chair of the Hampstead Heath, Highgate Wood, and Queen's Park Committee, is defending the Corporation's decision. He emphasizes that the cafes are not closing and that the move to longer-term leases with Daisy Green will allow for essential community investment and secure the cafes' future. He also highlights that the City Corporation, as a trustee, has a duty to act in the best interest of the charities managing these open spaces.

Mr. Jones also clarifies that Daisy Green is an independent, London-based business, not a large chain. Prue Freeman, co-founder of Daisy Green, has stated her company's commitment to supporting local suppliers, charities, and providing family-friendly activities.

So, what do you think? Are you on the side of the existing operators, or do you trust the Corporation's decision? Do you think the new operator will maintain the community feel of the cafes, or will they become something else entirely? Share your thoughts in the comments – let's get a discussion going!

Hampstead Heath Cafe Row: City of London Responds! (2026)
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