Myer's Unique Christmas Ad: A Jamiroquai Cover with an Australian Twist
Australian department store Myer has taken a bold and unconventional approach to the holiday season, capturing the hearts of its audience with a creative Christmas campaign. The brand has chosen to showcase the magic of giving and receiving gifts through a unique collaboration with local artist Sycco, reimagining the iconic Jamiroquai song 'You Give Me Something'.
This innovative campaign, Myer's first public-facing initiative since partnering with Howatson+Company earlier in the year, focuses on the themes of joy, wonder, and anticipation. By merging the brand's longstanding Christmas traditions with fresh Australian talent, Myer aims to celebrate the unspoken enchantment of the holiday season. The result is a captivating anthem that embodies the cozy feeling of gift-giving and receiving, infused with a distinctively Australian charm.
Myer's Chief Marketing Officer, Clarabella Burley, expressed the brand's vision: 'We aspire to be Australia's premier gifting destination, and our campaign aims to ignite the joy associated with the act of giving and receiving gifts this Christmas.'
The campaign's creative directors, Justin Butler and Leti Bozzolini from Howatson+Company, emphasized Myer's commitment to innovation in retail. They highlighted the unique aspects of the campaign, including the 'non-traditional Christmas' song choice, the collaboration with Sycco, and the music video-inspired vision. The campaign's launch on November 2nd, 2025, marks the beginning of a dynamic and multi-channel approach, incorporating TV, online platforms, in-store experiences, and more.
This unique and daring approach to Christmas advertising has already sparked curiosity and excitement among audiences, leaving them eager to discover how Myer will continue to surprise and delight throughout the holiday season.
